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🦖 Fukui Prefecture

Katsuyama: A Rice-Farming Town That Found So Many Dinosaurs It Rebranded Itself

Fukui produces most of Japan's dinosaur fossils, and this town of 22,000 has responded with the enthusiasm of a place that finally has something.

KATSUYAMA勝山
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There are dinosaurs at the station, dinosaurs on the manhole covers, and a world-class museum buried in a hillside surrounded by rice fields.

Picture this

You get off the local train and there is a velociraptor on the platform. Not a statue placed tastefully to one side — on the platform, at eye level, staring.

The manhole covers have dinosaurs. The bus has dinosaurs. A bakery has a dinosaur.

Then you get to the museum, which is a silver dome sunk into a hillside, and you go down an escalator into a dark hall with 50 mounted skeletons in it, in a farming town, in one of the least-visited prefectures in Japan.

Fukui Prefecture accounts for the overwhelming majority of dinosaur fossils found in Japan, and the Katsuyama site is the centre of it. Multiple species new to science have been named after the prefecture — Fukuiraptor, Fukuisaurus, Fukuivenator, which is the kind of naming enthusiasm that tells you everything.

The Fukui Prefectural Dinosaur Museum would be a serious attraction in a capital city. It is instead here, and it was substantially expanded in 2023, with skeletons, a working fossil lab you can watch through glass, and displays that are genuinely well-designed rather than merely large.

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You can join an actual dig at the excavation site in season. You are given a hammer and a section of rock and, within reason, you keep what you find. Children lose their minds. Adults lose their minds and claim it is for the children.

The bonus, fifteen minutes away, is Heisenji Hakusan Shrine: a moss-covered temple ruin where the forest is slowly repossessing a set of stone steps, and which is almost always empty. If you have seen photographs of a green, silent, mossy Japanese forest floor, it looked like this.

The Hokuriku Shinkansen reached Fukui in 2024, which has made the whole prefecture dramatically easier to reach and has not yet made it crowded.

Here is the part that flips it

The interesting thing is not the dinosaurs. It is watching a small rural town in a shrinking prefecture decide what it is — and then commit at every scale, from the international-standard museum down to the manhole covers, with no irony anywhere. Japan has hundreds of towns quietly trying to solve the same problem. Katsuyama is what it looks like when one of them actually pulls it off.

Three things worth knowing
  • Species named after the prefecture include Fukuiraptor, Fukuisaurus, Fukuititan and Fukuivenator. The naming committee has not been troubled by restraint.
  • The museum reopened after major expansion in 2023 and is one of the three largest dinosaur museums in the world by exhibition space.
  • Heisenji Hakusan Shrine was once a temple complex of several thousand buildings, destroyed in 1574. What is left is moss, stone and a lot of quiet.

Getting there

Echizen Railway from Fukui Station to Katsuyama, about 55 minutes, then a bus or taxi to the museum. Fukui is now on the Hokuriku Shinkansen, so Tokyo to Fukui is roughly three hours.

Before you goMuseum tickets are time-slot reserved and summer weekends sell out. Book online before you travel, or you will have come to a rice field to look at a car park.
Say it in Japanese
kyouryuu, suki desu ka
"Do you like dinosaurs?" In Katsuyama this is not small talk, it is a local census question.
恐竜 (kyouryuu) literally means "fear dragon", which is a considerably better word than "dinosaur" and nobody can convince me otherwise.
A town with a falling population found a pile of very old bones under a hill and decided, collectively, to become the dinosaur place. It could easily have been embarrassing. Instead there is a boy on the platform in a dinosaur hat who is about to have the best day of his life, and a museum that would not be out of place in Berlin.
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